Case in point, British Petroleum.
Incident: BP Oil Well blew out, off the Louisiana coast, destroying Deepwater Horizon rig
Casualties: 11 men killed and the spill triggered the worst offshore spill in U.S. history.
Cost of Spill: ~$9.5 billion
The Deepwater Horizon Oil Rig
BP could withstand the financial costs of the oil-spill but the repercussions of the disaster on the company's reputation and goodwill, will be felt for years, possibly decades to come.
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